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  • Joe Camel The Center for the Study of Tobacco and Society

    Joe Camel. In 1988, R. J. Reynolds Tobacco Company introduced a cartoon character, Joe Camel, to invigorate sagging U.S. sales of its flagship brand. By 1991, the Journal of the American Medical Association had published a study revealing that more children could recognize Joe Camel than could identify Mickey Mouse or Fred Flintstone. Until 1997, R. J. Reynolds resisted all calls to end the Joe Camel campaign.
    https://csts.ua.edu/cartoons/the-industry/joe-camel

  • Joe Camel, a Giant in Tobacco Marketing, Is Dead at 23 - The

    Reynolds has always denied that Joe Camel -- introduced to Americans in 1988 after more than a decade of selling cigarettes to Europeans -- was anything but a standard marketing tactic meant to
    https://www.nytimes.com/1997/07/11/business/joe-camel-a-gi...

  • The Tobacco Cases - The American Museum of Tort Law

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    https://www.tortmuseum.org/the-tobacco-cases

  • 20 Years Ago Today, Reynolds Killed Its Shameless Joe Camel

    Joe Camel, the cartoon character that became the focus of perhaps the most intense attacks ever leveled against an American advertising campaign, is being sent packing by the R. J. Reynolds Tobacco Company, which will replace it with stylized versions of Camel cigarettes original camel trademark. Joe Camel, a Giant in Tobacco Marketing, is Dead at 23-New York Times
    https://www.winstonwatchman.com/20-years-ago-today-reynold...

  • R.J. REYNOLDS TOBACCO FUMES OVER JOE CAMEL COURT CASE

    The tobacco company was appealing a California Supreme Court decision allowing a trial on a San Francisco woman's claim that, by promoting the illegal activity of smoking by minors, the Joe Camel
    https://www.chicagotribune.com/news/ct-xpm-1994-11-29-9411...


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  • Joe Camel's success with the young is a smoking gun, critics

    For R. J. Reynolds Tobacco Co., the maker of Camel cigarettes, Joe Camel has been a bonanza. The marketing campaign helped reverse the declining fortunes of an 82-year-old brand that the Tobacco
    https://www.baltimoresun.com/news/bs-xpm-1995-08-22-199523...


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