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  • Joe Camel The Center for the Study of Tobacco and Society

    Joe Camel. In 1988, R. J. Reynolds Tobacco Company introduced a cartoon character, Joe Camel, to invigorate sagging U.S. sales of its flagship brand. By 1991, the Journal of the American Medical Association had published a study revealing that more children could recognize Joe Camel than could identify Mickey Mouse or Fred Flintstone. Until 1997, R. J. Reynolds resisted all calls to end the Joe Camel campaign.
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  • Joe Camel, a Giant in Tobacco Marketing, Is Dead at 23 - The

    Joe Camel, the cartoon character that became the focus of perhaps the most intense attacks ever leveled against an American advertising campaign, is being sent packing by the R. J. Reynolds Tobacco
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    Medical Association found that Joe Camel was nearly as recognizable to 6-year-olds as Mickey Mouse and that Joe Camel ads are far more successful at marketing Camel cigarettes to children than to adults.12 R.J. Reynolds finally ended the Joe Camel campaign in 1997 in the face of lawsuits, Congressional scrutiny, the FTC complaint and
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    https://www.chicagotribune.com/news/ct-xpm-1994-11-29-9411...


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  • 20 Years Ago Today, Reynolds Killed Its Shameless Joe Camel

    Joe Camel, the cartoon character that became the focus of perhaps the most intense attacks ever leveled against an American advertising campaign, is being sent packing by the R. J. Reynolds Tobacco Company, which will replace it with stylized versions of Camel cigarettes original camel trademark. Joe Camel, a Giant in Tobacco Marketing, is Dead at 23-New York Times
    https://winstonwatchman.com/20-years-ago-today-reynolds-ki...

  • Joe Camel Is History In California Tobacco firm settles

    Affirming its pledge to end the Joe Camel ad campaign, the nation's second-largest tobacco company agreed in a legal settlement yesterday to pay $10 million to San Francisco and 13 other California
    https://www.sfgate.com/news/article/Joe-Camel-Is-History-I...

  • The Most Controversial Corporate Mascots In History

    So, it's no wonder that in 1997, The New York Times reported that the Federal Trade Commission was charging the R.J. Reynolds Tobacco Company (which owns Camel) with marketing to minors.
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